4 min read · October 2026
Reply to every lead in five minutes
Speed is the cheapest conversion improvement most small teams are not using.
People contact several businesses at once
When someone fills a form, they are often filling several. The first business that replies sensibly is usually the one that gets the conversation.
That does not need a big team. It needs a rule and a tool.
A simple setup
Send an instant message acknowledging the enquiry and saying when a person will call. Assign every lead to a named person. Remind that person if the lead is untouched after thirty minutes.
Use approved channels and only message people who have given you their number for this purpose.
Measure response time
Write down the time from enquiry to first reply, every week. The number alone changes behavior.
Written by the Brand’s Trumpet team. General guidance, not a guarantee of any result.