Free tool
Lead cost and ROAS calculator
Find your real cost per customer and your break-even number.
What your numbers say
- Cost per lead
- ₹500
- Cost per real prospect
- ₹1,250
- Cost per customer
- ₹6,250
- Customers won
- 16.0
- Revenue from first sales
- ₹2,40,000
- Return on ad spend
- 2.4x
Break-even cost per customer: ₹6,000 (40% of ₹15,000)
First-sale profit after ad spend: -₹4,000
Each customer costs more than the first sale earns. That can still work if customers buy again, but you need to know your repeat rate.
Simple maths, no hidden assumptions. It ignores repeat purchases, returns and our fee, so treat it as a first read.
More free tools
Ready to be heard?
Tell us about your business in two minutes. A real person replies within one working day.